Privacy policy
This Privacy Policy explains how erakraft Inc. ("erakraft," "we," "us," or "our") collects, uses, discloses, and protects information when you visit erakraft.com (the "Site") or interact with us. We are committed to protecting your privacy and handling your information in accordance with applicable Canadian and international privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
1.1 Information you provide
When you submit information through the Site — for example, through our contact form, the AI Sales Function Assessment, the dormant lead calculator, or by booking a discovery call — we may collect:
Name
Email address
Company name and website
Job title or role
Phone number, where provided
Information you include in messages, questionnaires, or assessments
1.2 Information collected automatically
When you visit the Site, we automatically collect certain technical information, including:
IP address
Browser type, version, and language
Device type and operating system
Referring URL and pages visited within the Site
Date and time of visits
Information collected via cookies and similar tracking technologies
1.3 Information from third parties
We may receive information about you from service providers (for example, analytics platforms, scheduling tools, or assessment platforms) when you interact with embedded features on the Site. Such information is handled under this Privacy Policy and the third party's own privacy policy.
2. How We Use Your Information
We use the information we collect to:
Provide, operate, maintain, and improve the Site and our services;
Respond to inquiries, deliver requested resources (such as assessment reports), and schedule discovery calls;
Communicate with you about our services when relevant to an inquiry you have initiated;
Personalize your experience on the Site;
Monitor and analyze usage to improve performance and user experience;
Detect, prevent, and address security threats, fraud, or technical issues;
Comply with applicable legal and regulatory obligations.
3. Legal Basis for Processing
Where required by applicable law (such as the EU General Data Protection Regulation), we process personal information based on one or more of the following legal bases:
Your consent — for example, when you submit a contact form or take an assessment;
Our legitimate interests in operating, securing, and improving the Site, balanced against your rights;
Performance of a contract or pre-contractual steps you have requested;
Compliance with a legal obligation.
4. How We Share Your Information
We do not sell your personal information. We may share information only in the limited circumstances below.
Service providers: With trusted third parties who help us operate the Site or provide our services (for example, hosting, analytics, scheduling, email delivery, or AI assessment platforms). These providers are bound by confidentiality obligations and use information only as we direct.
Legal compliance: When required to comply with applicable law, valid legal process, or governmental requests, or to enforce our agreements or protect rights, property, or safety.
Business transfers: In connection with a merger, acquisition, financing, sale of assets, or similar transaction. Affected users will be notified through the Site or other reasonable means.
With your consent: For any other purpose disclosed at the time of collection or with your subsequent consent.
5. Cookies and Tracking Technologies
The Site uses cookies and similar technologies to enhance your experience, remember your preferences, and collect usage data. You can manage cookies through your browser settings. Disabling cookies may affect certain features of the Site. We may also use third-party analytics tools that operate their own cookies and follow their own privacy practices; please review those providers' policies for details.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal or contractual obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or loss. However, no method of transmission or storage over the internet is 100% secure. You acknowledge that you provide your information at your own risk.
8. International Data Transfers
erakraft Inc. is based in Ontario, Canada. Information you provide may be transferred to, stored in, or processed in Canada, the United States, or other countries where our service providers operate. By using the Site, you consent to these transfers. Where required by applicable law, we use appropriate safeguards (such as standard contractual clauses) to protect transferred information.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights with respect to your personal information:
Access the personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of your information, subject to legal exceptions;
Object to or restrict certain processing;
Withdraw consent where processing is based on consent;
Opt out of marketing communications;
File a complaint with a privacy regulator.
To exercise any of these rights, please submit a request through our contact form at erakraft.com/contact. We will respond within the timeframe required by applicable law. Canadian residents may also file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.
10. Children's Privacy
The Site is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us through our contact form so we can promptly delete it.
11. Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party services you use.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Effective date" at the top reflects the most recent revision. Material changes will be communicated through the Site. Your continued use of the Site after a change indicates your acceptance of the updated policy.
13. Contact
For questions about this Privacy Policy or to exercise any of your privacy rights, please submit a request through our contact form at erakraft.com/contact.
