erakraft | A Unified Infrastructure for B2B Sales Teams

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A Unified System for B2B Sales Teams

One unified tech stack & Custom AI tools. Everything your sales team needs to thrive in an AI-first world.

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The Problem

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

"You can't automate your way out of a dysfunctional system that was never built properly in the first place."

Blair Bouchard

Founder

The Solution

Everything Your Tech Stack Should Be. But Isn't

Instead of frustrating your team by adding more tools to an already bloated tech stack, we strip your system down to its essentials, and layer in custom AI solutions your team will actually be excited to use.

/01

Sales System Design

We audit your tools, workflows, and sales motion end to end — remove what's redundant, fix what's broken, and connect what stays into one clean system your team actually uses.

/02

erakraft AI

Custom built AI tools that connect to your existing data sources and add additional layers of capability that no single off-the-shelf tool can provide.

Learn More

Apply to work with us

How it works

A Clear Process From Start to Finish

Our process helps teams go from lost and falling behind to streamlined and AI-first without overhauling your entire sales function.

Week 1-3

Discovery & Diagnostic

A deep discovery call followed by a hands-on workshop with management and key reps. We map workflows, tool usage, time sinks, and blind spots.

Week 3-5

Systems Architecture

We design your sales system: what stays, what goes, and how everything connects. You sign off on the full blueprint before we change anything.

Week 5-13

Build, Test & Optimize

We remove redundant tools and add new ones if needed. Data is migrated. Integrations are built. Custom solutions are created. Everything is tested end to end.

Week 13-21

Launch & Enablement

Your system goes live. We finalize training docs and SOPs, monitor adoption, and calibrate the system over a structured 60-day enablement window.

Week 1-3

Discovery & Diagnostic

A deep discovery call followed by a hands-on workshop with management and key reps. We map workflows, tool usage, time sinks, and blind spots.

Week 3-5

Systems Architecture

We design your sales system: what stays, what goes, and how everything connects. You sign off on the full blueprint before we change anything.

Week 5-13

Build, Test & Optimize

We remove redundant tools and add new ones if needed. Data is migrated. Integrations are built. Custom solutions are created. Everything is tested end to end.

Week 13-21

Launch & Enablement

Your system goes live. We finalize training docs and SOPs, monitor adoption, and calibrate the system over a structured 60-day enablement window.

Our Custom AI solutions are scoped and priced per project. Optional ongoing support is available after launch.

The Results

What An Aligned System Changes for Your Team

The outcomes of a consolidated tech stack and a streamlined sales function built around how your team actually sells.

More Visibility, Less Blind Spots

Your team sees data from every connected system in one place. No switching between platforms, no assembling reports manually. More intel, faster decisions.

More Visibility, Less Blind Spots

Your team sees data from every connected system in one place. No switching between platforms, no assembling reports manually. More intel, faster decisions.

Reps Spend More Time Selling

When the tools work together and the information is in one place, reps spend less time searching, and spend more time making informed decisions.

Reps Spend More Time Selling

When the tools work together and the information is in one place, reps spend less time searching, and spend more time making informed decisions.

Better Targeting, Less Guesswork

Prospecting is driven by data and real buying signals instead of gut feelings and cold lists. Outbound becomes precise, not high-volume.

Better Targeting, Less Guesswork

Prospecting is driven by data and real buying signals instead of gut feelings and cold lists. Outbound becomes precise, not high-volume.

Managers Get Back to Coaching

When pipeline visibility and reporting are centralized, managers spend less time pulling data and more time developing their team.

Managers Get Back to Coaching

When pipeline visibility and reporting are centralized, managers spend less time pulling data and more time developing their team.

Higher Adoption, Less Waste

A leaner stack with embedded documentation and a structured enablement period means the system gets used — not a collection of software burning budgets with no ROI.

Higher Adoption, Less Waste

A leaner stack with embedded documentation and a structured enablement period means the system gets used — not a collection of software burning budgets with no ROI.

erakraft AI

Custom AI Built Around How Your Team Actually Sells

Part of your new sales system includes custom AI solutions designed from scratch around your data, your workflows, and the gaps your current tools can't fill.

Here are some examples of what that looks like:

AI Sales Assistants

Your Team's Knowledge, Always On

A conversational assistant trained on your CRM data, product docs, battlecards, and playbooks. Reps get instant answers mid-call or mid-deal without digging through folders or pinging a colleague.

Rep Training Tools

Onboard Faster and Stay Sharper

An AI-powered training hub loaded with your product knowledge, competitor intel, objection handling, and sales methodology. New reps ramp in weeks instead of months. Tenured reps stay current without sifting through another slide deck.

Deal Alerts & Signals

Know the Moment Something Shifts

Custom notifications delivered to Slack or email when a deal stalls, a champion goes quiet, a contract is up for renewal, or a prospect re-engages. No more checking dashboards — the dashboard checks in on you.

AI-Powered Outreach

Personalized outreach in Seconds

Reps select a prospect and get a ready-to-send communications drafted from CRM data, deal context, and your brand voice. What used to take 15 minutes now takes 15 seconds.

+ Whatever Your Team Needs

Manager coaching assistants. Competitive intel portals. If there's a gap in how your team works, we design and build the solution — specific to your business, owned by you.

Pricing

Flexible Pricing for Sales Teams

A simple, transparent fee structure. Choose what fits your team size and budget.

Build & Setup

The full engagement from discovery through launch: diagnostic workshop, architecture, build, data migration, testing, and deployment.

Fixed Fee

Small Teams

~10 reps

$15K–$25K

Fixed

Half-day diagnostic workshop

Full sales architecture blueprint

Tech stack integrations, testing, and launch

Small Teams

~10 reps

$15K–$25K

Fixed

Half-day diagnostic workshop

Full sales architecture blueprint

Tech stack integrations, testing, and launch

Small Teams

~10 reps

$15K–$25K

Fixed

Half-day diagnostic workshop

Full sales architecture blueprint

Tech stack integrations, testing, and launch

Mid-Size Teams

~75 reps

$30K - $50K

Fixed

Up to 2.5-day diagnostic workshop

Full architecture blueprint with cross-functional mapping

Tech stack integrations, testing, and launch

Mid-Size Teams

~75 reps

$30K - $50K

Fixed

Up to 2.5-day diagnostic workshop

Full architecture blueprint with cross-functional mapping

Tech stack integrations, testing, and launch

Mid-Size Teams

~75 reps

$30K - $50K

Fixed

Up to 2.5-day diagnostic workshop

Full architecture blueprint with cross-functional mapping

Tech stack integrations, testing, and launch

Large teams

~150+ reps

$60K–$100K+

Fixed

Multi-day diagnostic across teams and functions

Full architecture blueprint with complex integration mapping

Tech stack integrations, testing, and launch

Large teams

~150+ reps

$60K–$100K+

Fixed

Multi-day diagnostic across teams and functions

Full architecture blueprint with complex integration mapping

Tech stack integrations, testing, and launch

Large teams

~150+ reps

$60K–$100K+

Fixed

Multi-day diagnostic across teams and functions

Full architecture blueprint with complex integration mapping

Tech stack integrations, testing, and launch

erakraft AI

Every solution is scoped, built, and delivered as a standalone project. You own what we build. Need ongoing support? We offer optional retainers to keep things running and evolving.

Fixed Fee

Priced Per Solution

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Lost Revenue Calculator

Here's What An outdated Sales System is Costing you

To get an idea of the revenue wasted tool spend and lost revenue from admin-heavy workflows, use our lost revenue tool.

Number of team members

Missing variables: teamSize

Number of sales tools each rep uses daily

Missing variables: toolsPerRep

Average monthly cost per tool per seat

$Missing variables: avgToolCost

Hours per rep per week spent on admin

Missing variables: adminHours

Average deal size

$Missing variables: avgDealSize

Current Close Rate

Missing variables: closeRate%

ANNUAL COST OF YOUR CURRENT SYSTEM

~$Missing variables: teamSize, toolsPerRep, avgToolCost, adminHours, avgDealSize, closeRate

*This estimate is based on self-reported inputs and represents potential revenue impact only. Actual results will vary based on your industry, sales model, and market conditions. It is intended as a directional indicator to help identify where inefficiencies may be costing your team the most.

what we think

about AI for business

Articles & Resources

All articles

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Where AI Actually Moves the Needle in B2B Sales (And Where It Doesn't)

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How to Audit Your Sales Tech Stack (Without Losing Your Mind)

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Choosing the Right CRM for Your Team Size: A Practical Guide

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The 6-Phase Framework for Designing a Sales System That Actually Scales

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

Sales Manager, Mid-Market SaaS, Glassdoor community post

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

Sales Manager, Mid-Market SaaS, Glassdoor community post

Help & Info

FAQ

How is this different from hiring a consultant or implementation partner?

Consultants hand you a deck and leave. Implementation partners configure one tool. We architect your entire sales infrastructure, build the platform that sits on top of it, and stay on as your ongoing platform team. You're not buying advice or a setup — you're buying the system and the people who run it.

Do we have to rip out our existing tools?

No. We start by auditing what you already have. Most of our clients keep their CRM and core systems — we remove what's redundant, fill the gaps, and unify everything underneath the erakraft platform. The goal is fewer tools, not different ones.

What does the total investment actually look like?

A fixed fee for the build, scoped after the diagnostic. AI solutions are priced per project based on complexity. No per-seat licensing, no long-term contracts. Most teams land between $15K–$40K for the initial engagement, with custom AI priced separately.

Is there a contract? What happens if we cancel?

Month-to-month, cancel anytime after the 60-day enablement window. If you leave, you keep your data, your tools, and everything we built — it's yours. You'd just be walking away from ongoing support and optimization.

How long until we actually see results?

From signed agreement to launch is roughly 8–13 weeks depending on complexity. Then a 60-day enablement window where we embed with your team. Real pipeline impact usually shows up during enablement, not after.

We already spend a fortune on sales tech. Why add another line item?

In most cases, we reduce your total sales tech spend. Consolidation removes overlapping tools, and the custom solutions we build replace several SaaS subscriptions you're already paying for. There's no per-seat fee on top — just the build. We'll show you the math during the diagnostic.

What if our reps won't adopt it?

Adoption is the entire point of the 60-day enablement window. We don't drop a login and walk away — we train, sit in on calls, and tune the platform to how your team actually works. If reps aren't using it, we haven't done our job.

What size team is this built for?

Sales teams roughly 10–150 reps. Smaller than that and the ROI math gets tight. Larger than that and we scope it as an enterprise engagement.

What happens after the 60-day enablement window ends?

You move into ongoing platform management — continued access to the platform, monitoring, and support. We're there when you need us, and we keep an eye on things so you don't have to.

How is this different from hiring a consultant or implementation partner?

Do we have to rip out our existing tools?

What does the total investment actually look like?

Is there a contract? What happens if we cancel?

How long until we actually see results?

We already spend a fortune on sales tech. Why add another line item?

What if our reps won't adopt it?

What size team is this built for?

Sales teams roughly 10–150 reps. Smaller than that and the ROI math gets tight. Larger than that and we scope it as an enterprise engagement.

What happens after the 60-day enablement window ends?

You move into ongoing platform management — continued access to the platform, monitoring, and support. We're there when you need us, and we keep an eye on things so you don't have to.

Still Unsure?

Ask a question

Manage Less Chaos

Manage Less Chaos

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Sales teams have too many tools they barely use. Most sales leaders think AI will save them, but only 19% of reps actually use it. The problem isn't the technology — it's that no one built the system to support it.

Everything Your Tech Stack Should Be. But Isn't

A Clear Process From Start to Finish

What An Aligned System Changes for Your Team

Custom AI Built Around How Your Team Actually Sells

Flexible Pricing for Sales Teams

Flexible Pricing for Sales Teams

Flexible Pricing for Sales Teams

Build & Setup

erakraft AI

Here's What An outdated Sales System is Costing you

Articles & Resources

Articles & Resources

Articles & Resources

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

"I spend more time in Salesforce than I do coaching my team. Between pipeline reviews, forecast calls, and reporting, the actual development work gets squeezed out."

FAQ

FAQ

FAQ

Still Unsure?

Still Unsure?

Still Unsure?

Your Current Sales Function Isn't Working. Let's Fix It.

Your Current Sales Function Isn't Working. Let's Fix It.

Your Current Sales Function Isn't Working. Let's Fix It.