We step in as your fractional CMO with the execution capacity of a full-stack agency. Build your positioning, launch your brand, scale your channels — without hiring full-time until you're ready.
We step in as your fractional CMO with the execution capacity of a full-stack agency. Build your positioning, launch your brand, scale your channels — without hiring full-time until you're ready.
01
Who we are
Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.
Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.
Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.
We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.
We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.
And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.
And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.
Blair Bouchard
Founder
Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.
Most fractional leaders provide strategic advice, but you still need to hire agencies, freelancers, and internal staff to execute their recommendations.We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.
We embed as your fractional CMO with full execution capacity. Clear strategy, strong foundation, and a curated team of specialists to drive growth across key marketing channels.And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.
And when you need major projects like branding, websites, or campaigns — we scope them and deliver them. One partner, one point of accountability.Blair Bouchard
Founder
02
How we work
Turning scattered growth efforts into focused execution
We provide fractional leadership and execution for startups that need more than just executive-level marketing advice. Whether you're building your go-to-market foundation or scaling post-launch, we bring the strategy and the team to execute — so your capital lasts longer and you deliver results that satisfy investors.
/01
Core Strategy Package
Price: $20K - $35K / fixed
One-time project
A clear roadmap to growth
We audit your growth channels, interview your team and vendors, conduct thorough research, and build a comprehensive strategy with a quarterly roadmap, budget scenarios, and scoped execution recommendation.
/01
Core Strategy Package
Price: $20K - $35K / fixed
One-time project
A clear roadmap to growth
We audit your growth channels, interview your team and vendors, conduct thorough research, and build a comprehensive strategy with a quarterly roadmap, budget scenarios, and scoped execution recommendation.
/01
Core Strategy Package
Price: $20K - $35K / fixed
One-time project
A clear roadmap to growth
We audit your growth channels, interview your team and vendors, conduct thorough research, and build a comprehensive strategy with a quarterly roadmap, budget scenarios, and scoped execution recommendation.
/02
Fractional CMO Leadership
Price: $6K–$18K / month
+ project work as needed
An ongoing growth partnership
We embed as your fractional CMO to execute and evolve the strategy — managing channels, coordinating teams, overseeing vendors, and adapting as your business grows. You get executive-level leadership without the cost of a full-time hire or the chaos of a siloed team.
/02
Fractional CMO Leadership
Price: $6K–$18K / month
+ project work as needed
An ongoing growth partnership
We embed as your fractional CMO to execute and evolve the strategy — managing channels, coordinating teams, overseeing vendors, and adapting as your business grows. You get executive-level leadership without the cost of a full-time hire or the chaos of a siloed team.
/02
Fractional CMO Leadership
Price: $6K–$18K / month
+ project work as needed
An ongoing growth partnership
We embed as your fractional CMO to execute and evolve the strategy — managing channels, coordinating teams, overseeing vendors, and adapting as your business grows. You get executive-level leadership without the cost of a full-time hire or the chaos of a siloed team.
03
Why us?
WHY Startups CHOOSE erakraft
We make growth simple, strategic, and measurable.
OUR ADVANTAGES include:
01
GROWTH SYSTEMS THAT SCALE
Implementation roadmaps, marketing channels, production systems, and automations that grow with you — so you don't have to regroup and rebuild every 6-12 months.
01
GROWTH SYSTEMS THAT SCALE
Implementation roadmaps, marketing channels, production systems, and automations that grow with you — so you don't have to regroup and rebuild every 6-12 months.
01
GROWTH SYSTEMS THAT SCALE
Implementation roadmaps, marketing channels, production systems, and automations that grow with you — so you don't have to regroup and rebuild every 6-12 months.
02
NO RAMP-UP TIME
Proven frameworks, established processes, and immediate execution from day one—so you skip the learning curve of a new hire or the onboarding circus of multiple vendors and start gaining momentum immediately.
02
NO RAMP-UP TIME
Proven frameworks, established processes, and immediate execution from day one—so you skip the learning curve of a new hire or the onboarding circus of multiple vendors and start gaining momentum immediately.
02
NO RAMP-UP TIME
Proven frameworks, established processes, and immediate execution from day one—so you skip the learning curve of a new hire or the onboarding circus of multiple vendors and start gaining momentum immediately.
03
Team-Wide Alignment
Your growth strategy reflects product roadmap updates, supports sales conversations, and aligns messaging across teams — so marketing, product, and sales pull in the same direction instead of working in silos.
03
Team-Wide Alignment
Your growth strategy reflects product roadmap updates, supports sales conversations, and aligns messaging across teams — so marketing, product, and sales pull in the same direction instead of working in silos.
03
Team-Wide Alignment
Your growth strategy reflects product roadmap updates, supports sales conversations, and aligns messaging across teams — so marketing, product, and sales pull in the same direction instead of working in silos.
04
INVESTOR-READY REPORTING
Clear KPI tracking, monthly progress updates, and budget breakdowns delivered consistently — so you always know what's working, what's not, and where capital is going.
04
INVESTOR-READY REPORTING
Clear KPI tracking, monthly progress updates, and budget breakdowns delivered consistently — so you always know what's working, what's not, and where capital is going.
04
INVESTOR-READY REPORTING
Clear KPI tracking, monthly progress updates, and budget breakdowns delivered consistently — so you always know what's working, what's not, and where capital is going.
04
How we start working together
Get started in days, not weeks.
No endless discovery process. No multi-week proposals. We move fast so you can start building.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
01/
SUBMIT YOUR INFO
Fill out our application so we understand your product, stage, goals, and current challenges.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
02/
DISCOVERY CALL
We'll schedule a 60-minute call to dig deeper and make sure we're the right fit.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
03/
PROPOSAL & KICKOFF
We send a clear proposal with scope and pricing. Once signed, we kick off within 48 hours.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
04/
ONBOARD & EXECUTE
We integrate from day one — Slack, meetings, tools — and start delivering immediately.
05
How much it costs
Pricing built for startups
Clear packages. No hidden fees. Choose what fits your budget.
Limited Availability
Core Strategy Package
For startups that need clear direction
$20K–$35K
Fixed
COMPREHENSIVE CHANNEL AND BRAND AUDIT
MARKET, CUSTOMER, AND COMPETITIVE RESEARCH
STAKEHOLDER AND VENDOR INTERVIEWS
FOUR-PILLAR STRATEGY (BRAND, GROWTH, CUSTOMER, TEAM)
QUARTERLY ROADMAP WITH PRIORITIZED INITIATIVES
SCOPED INITIATIVES AND EXECUTION RECOMMENDATIONS
BUDGET SCENARIOS AND RESOURCE PLANNING
Limited Availability
Fractional CMO Leadership
For startups that need ongoing growth leadership
$6K - $18K
/month
4-12 days/month embedded CMO leadership
Executive reporting, planning & strategy cadence
Channel strategy & performance oversight
Marketing team leadership
VENDOR OVERSIGHT AND PROJECT MANAGEMENT
CROSS-FUNCTIONAL ALIGNMENT AND COORDINATION
Async executive access via Slack
Limited Availability
Core Strategy Package
For startups that need clear direction
$20K–$35K
Fixed
COMPREHENSIVE CHANNEL AND BRAND AUDIT
MARKET, CUSTOMER, AND COMPETITIVE RESEARCH
STAKEHOLDER AND VENDOR INTERVIEWS
FOUR-PILLAR STRATEGY (BRAND, GROWTH, CUSTOMER, TEAM)
QUARTERLY ROADMAP WITH PRIORITIZED INITIATIVES
SCOPED INITIATIVES AND EXECUTION RECOMMENDATIONS
BUDGET SCENARIOS AND RESOURCE PLANNING
Limited Availability
Fractional CMO Leadership
For startups that need ongoing growth leadership
$6K - $18K
/month
4-12 days/month embedded CMO leadership
Executive reporting, planning & strategy cadence
Channel strategy & performance oversight
Marketing team leadership
VENDOR OVERSIGHT AND PROJECT MANAGEMENT
CROSS-FUNCTIONAL ALIGNMENT AND COORDINATION
Async executive access via Slack
Limited Availability
Core Strategy Package
For startups that need clear direction
$20K–$35K
Fixed
COMPREHENSIVE CHANNEL AND BRAND AUDIT
MARKET, CUSTOMER, AND COMPETITIVE RESEARCH
STAKEHOLDER AND VENDOR INTERVIEWS
FOUR-PILLAR STRATEGY (BRAND, GROWTH, CUSTOMER, TEAM)
QUARTERLY ROADMAP WITH PRIORITIZED INITIATIVES
SCOPED INITIATIVES AND EXECUTION RECOMMENDATIONS
BUDGET SCENARIOS AND RESOURCE PLANNING
Limited Availability
Fractional CMO Leadership
For startups that need ongoing growth leadership
$6K - $18K
/month
4-12 days/month embedded CMO leadership
Executive reporting, planning & strategy cadence
Channel strategy & performance oversight
Marketing team leadership
VENDOR OVERSIGHT AND PROJECT MANAGEMENT
CROSS-FUNCTIONAL ALIGNMENT AND COORDINATION
Async executive access via Slack
06
Why erakraft?
Growth leadership built for the modern era.
We're obsessed with craft — the kind of precision you see in well-designed digital products, architecture, infrastructure, and automobiles.
As businesses move toward adopting new technologies in the digital era, building products, brands, and growth systems requires the same level of intentionality and execution quality. erakraft represents the craft of the modern era.
DEDICATED TO the GROWTH of your startup
07
what we think
11
about AI for business
11
about AI for business
Articles & Insights
Still here? At this point you either love what we do or you're avoiding actual work… No judgment!
08
Help & Info
FAQ
01
Why don't you have case studies or client logos on your site?
erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.
02
How is this different from hiring a fractional CMO?
Most fractional CMOs provide strategic advice and light execution, but due to the level of their role, they rarely get their hands dirty. You're left to find agencies, freelancers, or internal staff to execute. We provide the strategic leadership AND the execution capacity — building systems, executing tactics, testing, collaborating, plus scoping and coordinating larger projects like branding, websites, campaigns, and content. You'll never hear us say "that's not my job" (within reason).
03
How is this different from hiring an agency?
Agencies execute what you tell them to build, but they don't own your growth strategy or integrate with your team long-term. We embed as your growth leader, develop the strategy, coordinate execution, and stay accountable to outcomes — not just deliverables.
04
What if I only need help with one specific project?
We prioritize partnerships over one-off projects. That said, we can work on standalone projects — but it comes at a premium, and we refuse to build in isolation. Where a freelancer or agency would deliver a beautiful website, sharp brand, or email automations without questioning how it fits your goals, we ask hard questions first. How does this support your growth strategy? What does success actually look like? Does this move you toward long-term objectives or just check a box? We're not interested in building something that looks good but doesn't perform. If you want strategic execution, not just deliverables, let's talk.
05
We already have a marketing person/team. Can you still help?
Absolutely. We can embed alongside your existing team to provide strategic leadership, fill gaps in expertise, or execute major projects like rebrands or website builds. We're not here to replace your team — we're here to multiply their impact with clear direction and execution support.
06
Do you require long-term contracts?
Our GTM Partnership is project-based (8-12 weeks). Our Fractional Leadership operates on a minimum 6-month contract with a 30-day cancellation policy — so you're never locked in long-term. That said, we do our best work when embedded long enough to build momentum and see results compound.
07
How involved do we need to be in the process?
We need access to key stakeholders for strategic decisions, brand input, and feedback on major deliverables. But we're not going to bog you down with daily check-ins or constant approvals. We're built to operate with autonomy so you can stay focused on product and business operations.
08
How quickly can we get started?
Once we align on scope and you sign the agreement, we kick off within 48 hours. No multi-week onboarding process.
09
What happens if we're not a good fit?
If we review your application or determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction if we can. We're here to help, not be snobs who provide no value. On the other hand, if you decide we're not the right fit for you, we appreciate honest feedback—no hard feelings either way.
10
Why do you have an application process?
We have limited capacity as we build our business, and we want to make sure we're the right fit before jumping on a call. The application helps us understand your product, stage, and goals so we can have a focused conversation—not waste your time or ours. We're selective about who we work with because we're committed to delivering results, and that only works when there's mutual fit.
01
Why don't you have case studies or client logos on your site?
erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.
02
How is this different from hiring a fractional CMO?
Most fractional CMOs provide strategic advice and light execution, but due to the level of their role, they rarely get their hands dirty. You're left to find agencies, freelancers, or internal staff to execute. We provide the strategic leadership AND the execution capacity — building systems, executing tactics, testing, collaborating, plus scoping and coordinating larger projects like branding, websites, campaigns, and content. You'll never hear us say "that's not my job" (within reason).
03
How is this different from hiring an agency?
Agencies execute what you tell them to build, but they don't own your growth strategy or integrate with your team long-term. We embed as your growth leader, develop the strategy, coordinate execution, and stay accountable to outcomes — not just deliverables.
04
What if I only need help with one specific project?
We prioritize partnerships over one-off projects. That said, we can work on standalone projects — but it comes at a premium, and we refuse to build in isolation. Where a freelancer or agency would deliver a beautiful website, sharp brand, or email automations without questioning how it fits your goals, we ask hard questions first. How does this support your growth strategy? What does success actually look like? Does this move you toward long-term objectives or just check a box? We're not interested in building something that looks good but doesn't perform. If you want strategic execution, not just deliverables, let's talk.
05
We already have a marketing person/team. Can you still help?
Absolutely. We can embed alongside your existing team to provide strategic leadership, fill gaps in expertise, or execute major projects like rebrands or website builds. We're not here to replace your team — we're here to multiply their impact with clear direction and execution support.
06
Do you require long-term contracts?
Our GTM Partnership is project-based (8-12 weeks). Our Fractional Leadership operates on a minimum 6-month contract with a 30-day cancellation policy — so you're never locked in long-term. That said, we do our best work when embedded long enough to build momentum and see results compound.
07
How involved do we need to be in the process?
We need access to key stakeholders for strategic decisions, brand input, and feedback on major deliverables. But we're not going to bog you down with daily check-ins or constant approvals. We're built to operate with autonomy so you can stay focused on product and business operations.
08
How quickly can we get started?
Once we align on scope and you sign the agreement, we kick off within 48 hours. No multi-week onboarding process.
09
What happens if we're not a good fit?
If we review your application or determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction if we can. We're here to help, not be snobs who provide no value. On the other hand, if you decide we're not the right fit for you, we appreciate honest feedback—no hard feelings either way.
10
Why do you have an application process?
We have limited capacity as we build our business, and we want to make sure we're the right fit before jumping on a call. The application helps us understand your product, stage, and goals so we can have a focused conversation—not waste your time or ours. We're selective about who we work with because we're committed to delivering results, and that only works when there's mutual fit.
01
Why don't you have case studies or client logos on your site?
erakraft is new, but the work isn't. We've spent 19 years building and scaling brands, working with 40+ companies across multiple industries. The systems, processes, and expertise are proven—we're just operating under a new name now. We've already secured our first clients under erakraft, so case studies and results will be coming soon as we complete our work with them.
02
How is this different from hiring a fractional CMO?
Most fractional CMOs provide strategic advice and light execution, but due to the level of their role, they rarely get their hands dirty. You're left to find agencies, freelancers, or internal staff to execute. We provide the strategic leadership AND the execution capacity — building systems, executing tactics, testing, collaborating, plus scoping and coordinating larger projects like branding, websites, campaigns, and content. You'll never hear us say "that's not my job" (within reason).
03
How is this different from hiring an agency?
Agencies execute what you tell them to build, but they don't own your growth strategy or integrate with your team long-term. We embed as your growth leader, develop the strategy, coordinate execution, and stay accountable to outcomes — not just deliverables.
04
What if I only need help with one specific project?
We prioritize partnerships over one-off projects. That said, we can work on standalone projects — but it comes at a premium, and we refuse to build in isolation. Where a freelancer or agency would deliver a beautiful website, sharp brand, or email automations without questioning how it fits your goals, we ask hard questions first. How does this support your growth strategy? What does success actually look like? Does this move you toward long-term objectives or just check a box? We're not interested in building something that looks good but doesn't perform. If you want strategic execution, not just deliverables, let's talk.
05
We already have a marketing person/team. Can you still help?
Absolutely. We can embed alongside your existing team to provide strategic leadership, fill gaps in expertise, or execute major projects like rebrands or website builds. We're not here to replace your team — we're here to multiply their impact with clear direction and execution support.
06
Do you require long-term contracts?
Our GTM Partnership is project-based (8-12 weeks). Our Fractional Leadership operates on a minimum 6-month contract with a 30-day cancellation policy — so you're never locked in long-term. That said, we do our best work when embedded long enough to build momentum and see results compound.
07
How involved do we need to be in the process?
We need access to key stakeholders for strategic decisions, brand input, and feedback on major deliverables. But we're not going to bog you down with daily check-ins or constant approvals. We're built to operate with autonomy so you can stay focused on product and business operations.
08
How quickly can we get started?
Once we align on scope and you sign the agreement, we kick off within 48 hours. No multi-week onboarding process.
09
What happens if we're not a good fit?
If we review your application or determine during the discovery call that we're not the right partner, we'll tell you honestly and point you in a better direction if we can. We're here to help, not be snobs who provide no value. On the other hand, if you decide we're not the right fit for you, we appreciate honest feedback—no hard feelings either way.
10
Why do you have an application process?
We have limited capacity as we build our business, and we want to make sure we're the right fit before jumping on a call. The application helps us understand your product, stage, and goals so we can have a focused conversation—not waste your time or ours. We're selective about who we work with because we're committed to delivering results, and that only works when there's mutual fit.
Contact us directly
Contact us directly
Contact us directly
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!
Apply to work with us
Whether you're building from zero or looking to scale, we’re ready!