Database Reactivation
Turn Dormant Leads Into Found Revenue.
We run an AI-powered campaign designed to reactivate dormant leads, qualify the warm responders, and hand them to your sales team to close.
01
Who It's For
For sales teams with thousands of dormant leads
Your CRM is full of leads you've already paid for. Most went cold. In the AI era, that pipeline is recoverable — and you only pay for the SMS, email, and AI tokens that power the campaign. We earn our fee on closed deals.
02
How it works
Unlock Found Revenue in 3 Simple Steps.
60-120 day campaign designed to reactivate leads you thought were dead.
01/
Setup
We get read access to your CRM and lead lists. Clean and segment your dormant database. Build and approve the AI conversation flow. Then go live.
01/
Setup
We get read access to your CRM and lead lists. Clean and segment your dormant database. Build and approve the AI conversation flow. Then go live.
01/
Setup
We get read access to your CRM and lead lists. Clean and segment your dormant database. Build and approve the AI conversation flow. Then go live.
02/
Reactivate
Our AI engages every dormant contact. Qualifies the responders. Books warm leads into your team's calendar. A campaign that runs itself.
02/
Reactivate
Our AI engages every dormant contact. Qualifies the responders. Books warm leads into your team's calendar. A campaign that runs itself.
02/
Reactivate
Our AI engages every dormant contact. Qualifies the responders. Books warm leads into your team's calendar. A campaign that runs itself.
03/
Close
Deals continue closing. We track every conversion. You only pay for deals that actually close. No retainer fees, no ambiguous attribution.
03/
Close
Deals continue closing. We track every conversion. You only pay for deals that actually close. No retainer fees, no ambiguous attribution.
03/
Close
Deals continue closing. We track every conversion. You only pay for deals that actually close. No retainer fees, no ambiguous attribution.
03
Pricing
All Upside. Zero Risk.
All Upside. Zero Risk.
All Upside. Zero Risk.
You cover the system at cost. We earn our fee when deals close.
You cover the system at cost. We earn our fee when deals close.
A Typical Scenario
5,000 dormant leads × 2% conversion rate × $5,000 average deal value = $500,000 in new revenue
We take 25%. You keep $375K.
Fixed Fee
The 25% is calibrated to typical B2B margins and the lifetime value of the deals we close. Every engagement is scoped so the math works for both sides.
The 25% is calibrated to typical B2B margins and the lifetime value of the deals we close. Every engagement is scoped so the math works for both sides.
04
Dormant Lead Calculator
See exactly how much revenue is living in your dormant database
05
Frequently Asked Questions
FAQ
FAQ
FAQ
01
What if our database is old?
Most are. A dormant CRM is the whole point of this offer. We re-segment, suppress the dead contacts, and engage the rest with AI conversations that don't read like generic emails. Old databases are usually more valuable than teams realize.
02
How do you handle attribution?
Every lead we engage gets tagged at the source. Conversions during the 60-day attribution window count toward our share — regardless of who on your team closes. Active inbound leads we'd otherwise be competing with are excluded. Full transparency in a shared dashboard.
03
How do you access our CRM?
Read-only API access or you export your list to us. We never write to your records or alter your data. Our campaign runs in our own system and reports back.
04
What's our team's actual workload during the campaign?
Minimal. Two-to-three hours of leadership conversations during setup. After that, your reps close the warm leads we book for them — same as inbound. We do the prospecting, qualification, and booking.
05
What if no leads convert?
You owe no performance fees. Your only cost is the at-cost operations fee you paid at signing, which covers the SMS, email, and AI tokens used to run the campaign. You walk away with a cleaner database, and we walk away with our infrastructure costs covered but no actual margin earned — which is exactly why we're motivated to make the campaign work.
06
Why is there an operations fee?
Running your campaign at scale costs real money. AI compute, SMS credits, sending tools — these are real expenses, and we pass them through to you at cost with no markup. The fee is itemized at signing and scales with database size. We structure it this way for two reasons. First, it puts skin in the game on both sides — you're committing real budget, we're committing real time, and both of us are motivated to make the campaign work. Second, we can't absorb infrastructure costs against campaigns we don't fully control. Your sales team's follow-through matters. Database quality matters. Seasonality matters. We protect against those variables by covering our actual costs upfront, and then earn our real margin only when deals close.
01
What if our database is old?
Most are. A dormant CRM is the whole point of this offer. We re-segment, suppress the dead contacts, and engage the rest with AI conversations that don't read like generic emails. Old databases are usually more valuable than teams realize.
02
How do you handle attribution?
Every lead we engage gets tagged at the source. Conversions during the 60-day attribution window count toward our share — regardless of who on your team closes. Active inbound leads we'd otherwise be competing with are excluded. Full transparency in a shared dashboard.
03
How do you access our CRM?
Read-only API access or you export your list to us. We never write to your records or alter your data. Our campaign runs in our own system and reports back.
04
What's our team's actual workload during the campaign?
Minimal. Two-to-three hours of leadership conversations during setup. After that, your reps close the warm leads we book for them — same as inbound. We do the prospecting, qualification, and booking.
05
What if no leads convert?
You owe no performance fees. Your only cost is the at-cost operations fee you paid at signing, which covers the SMS, email, and AI tokens used to run the campaign. You walk away with a cleaner database, and we walk away with our infrastructure costs covered but no actual margin earned — which is exactly why we're motivated to make the campaign work.
06
Why is there an operations fee?
Running your campaign at scale costs real money. AI compute, SMS credits, sending tools — these are real expenses, and we pass them through to you at cost with no markup. The fee is itemized at signing and scales with database size. We structure it this way for two reasons. First, it puts skin in the game on both sides — you're committing real budget, we're committing real time, and both of us are motivated to make the campaign work. Second, we can't absorb infrastructure costs against campaigns we don't fully control. Your sales team's follow-through matters. Database quality matters. Seasonality matters. We protect against those variables by covering our actual costs upfront, and then earn our real margin only when deals close.
Your Current Sales Function Isn't Working. Let's Fix It.
We'll map out what's broken and tell you if we can help you fix it.
Your Current Sales Function Isn't Working. Let's Fix It.
We'll map out what's broken and tell you if we can help you fix it.
Your Current Sales Function Isn't Working. Let's Fix It.
We'll map out what's broken and tell you if we can help you fix it.